by Richard Branson · tapa blanda · ISBN 9781591847984
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«The Virgin Way: If It's Not Fun, It's Not Worth Doing» is Richard Branson's leadership essay (Portfolio/Penguin, paperback, 392 pp., in English).
Richard Branson explains his leadership philosophy: taking on challenges others consider absurd, prioritising fun and passion, and listening to employees. He reviews his career with Virgin, including his battle with British Airways and his defeat against Coca-Cola, and argues that one should not let anyone build a box around oneself.
The work was originally published in 2014; this paperback edition is from 2015 and falls under the business and economics category.
Recommended for entrepreneurs, managers and readers interested in leadership, business management and company culture.
Sir Richard Charles Nicholas Branson is an English business magnate who co-founded the Virgin Group in 1970, and, as of 2016, controlled five companies.
