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by Malcolm Gladwell · Abacus · tapa blanda · 288 pages
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En 'The Tipping Point', Malcolm Gladwell explora cómo las ideas, tendencias y comportamientos sociales se propagan como epidemias. Analiza los factores que influyen en el 'punto de inflexión', ese momento mágico en el que un cambio aparentemente pequeño desencadena una transformación masiva. A través de ejemplos diversos, desde la delincuencia hasta la moda, Gladwell ofrece una nueva perspectiva sobre cómo entendemos y abordamos los problemas sociales y cómo podemos generar cambios significativos a partir de acciones aparentemente insignificantes.
Malcolm Timothy Gladwell is a British-Canadian journalist, author, and public speaker. He has been a staff writer for The New Yorker since 1996. He has published eight books. He is also the host of the podcast Revisionist History and co-founder of the podcast company Pushkin Industries.
