by Jeff Fisher · How Design Books · tapa dura · ISBN 9781581804805
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«The Savvy Designer's Guide to Success» is Jeff Fisher's professional guide, published by How Design Books in hardback (192 pages, in English).
The guide offers practical advice for graphic designers: building a recognised studio, communicating with clients, setting fees and managing contracts or working with consultants. It also covers learning from mistakes and balancing financial success with personal satisfaction, with anecdotes from Jeff Fisher and industry research.
The book's subtitle is «Ideas and Tactics for a Killer Career»; it was originally published on 12 November 2004.
Aimed at graphic designers and creative professionals of any level who want to steer their career or start their own studio.
