by John Jantsch · Tapa blanda · ISBN 9781591844426
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«The Referral Engine» is a marketing manual by John Jantsch, published by Penguin Publishing Group in paperback (256 pages, in English).
John Jantsch argues that traditional advertising is losing effectiveness compared with recommendations from friends, family or customers, a natural human behaviour, and proposes activating a referral system: listening to customers, involving the sales team, educating the buyer and guiding them through the cycle Know, Like, Trust, Try, Buy, Repeat and Recommend, to achieve a steady flow of new customers.
John Jantsch is also the author of Duct Tape Marketing and The Commitment Engine, and the cover includes a comment by Seth Godin: «This book will pay for itself in one day».
It is aimed at small business owners, freelancers and entrepreneurs who want to grow without relying on large advertising budgets.
Tapa blanda
Tapa blanda
John Jantsch is an author, speaker, and marketing consultant who specializes in assisting small businesses.
