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The Profit Zone
by Adrian J. Slywotsky, David J. Morrison · John Wiley & Sons Inc · tapa dura · 352 pages
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Pages: 352 pagesAuthor: Adrian J. Slywotsky, David J. MorrisonPublisher: John Wiley & Sons IncFormat: tapa duraLanguage: enRelease date: 26/5/1998ISBN: ISBN 9780471983910
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Synopsis of The Profit Zone
Descubre cómo algunas empresas logran beneficios superiores y sostenidos año tras año. Este libro revela las estrategias de éxito de compañías como Coca-Cola, Microsoft e Intel, mostrando cómo adaptaron sus diseños de negocio para anticiparse a la competencia y satisfacer las prioridades de los clientes. Aprende las lecciones de Jack Welch en GE, Nicholas Hayek con Swatch, Roberto Goizueta en Coca-Cola y Charles Schwab en servicios financieros. Ideal para gerentes y líderes que buscan llevar a sus empresas a la zona de beneficios.
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