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The New Language of Marketing 2.0
by Sandy Carter · Financial Times Prentice Hall · tapa blanda · 466 pages
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· ISBN 97801371424913 people viewing thisViewed 0 times
Product details
Pages: 466 pages
Author: Sandy Carter
Publisher: Financial Times Prentice Hall
ISBN: 9780137142491
Format: tapa blanda
Language: en
Release date: 20/11/2008
ISBN: 9780137142491
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Synopsis of The New Language of Marketing 2.0
En este libro, Sandy Carter, innovadora en marketing de IBM, presenta ANGELS, un marco de trabajo completo para elegir las herramientas de marketing Web 2.0 adecuadas y utilizarlas para maximizar los ingresos y la rentabilidad. Carter demuestra el éxito del marketing Web 2.0 a través de 54 estudios de caso de organizaciones que van desde Staples hasta Harley Davidson, Coca-Cola hasta Mentos, Nortel hasta la propia IBM. Descubrirá nuevas y poderosas formas de comercializar marcas y productos tanto en mercados B2B como B2C, integrar Web 2.0, marketing experiencial y convencional, maximizar las sinergias entre el marketing global y local, y obtener más valor de los influencers.
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