by Robert Slater · McGraw-Hill · tapa dura · ISBN 9781556236709
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«The New GE: How Jack Welch Revived an American Institution» is Robert Slater's business essay, published by McGraw-Hill in hardback.
Robert Slater, a Time reporter, uses exclusive interviews with Jack Welch and General Electric executives to narrate how the top executive faced the American economy of the 1980s. The book reviews the management decisions and strategies with which GE overcame competitive challenges and consolidated the company's position among the country's major corporations.
First English-language edition, published in August 1992; 295 pages. Subject: business and economics.
Aimed at professionals and university students interested in business management and the corporate history of General Electric.
Robert Slater was an American author and journalist known for over two dozen books, including biographies of political and business figures such as Golda Meir, Yitzhak Rabin, George Soros, and Donald Trump.
