by Kevin Roberts · tapa dura · ISBN 9781576872673
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Discover how Lovemarks are revolutionizing the world of marketing in 'The Lovemarks Effect'. Kevin Roberts, the book's author, explores how brands can create deep emotional connections with consumers, generating loyalty and passion. This book offers strategies and practical examples for building brands that inspire love and respect in today's market.
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Kevin David Roberts is an American political strategist and former historian who is the president of the Heritage Foundation, a conservative political think tank, and its lobbying arm, Heritage Action. Roberts was previously the CEO of another conservative think tank, the Texas Public Policy Foundation. He served as the president of Wyoming Catholic College from 2013 to 2016.
