by Eric Ries · Crown Currency · tapa dura · ISBN 9780307887894
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«The Lean Startup» is Eric Ries's essay on entrepreneurship and management, published by Crown Currency in hardback (336 pages, in English).
Eric Ries argues that many startups fail because they create something nobody wants, and proposes a scientific method to avoid it: validated learning and rapid experimentation to shorten development cycles, measure real progress, and obtain continuous feedback, so the company can change course before it's too late.
Published on September 13, 2011; the full subtitle is «How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses».
Aimed at entrepreneurs, executives, and product teams who want to validate business ideas with agile methods in uncertain environments.
Eric Ries is an American entrepreneur, blogger, and author of The Lean Startup, a book on the lean startup movement. He is also the author of The Startup Way, a book on modern entrepreneurial management.
