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The Business of Software
4.2
Negocios y EconomíaISBN | 9780743215800
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Product details
Pages: 352 pages
Author: Michael A. Cusumano
Publisher: Free Press
ISBN: 9780743215800
Format: tapa dura
Language: en
Release date: 15/3/2004
ISBN: 9780743215800
Synopsis of The Business of Software
En 'The Business of Software', Michael A. Cusumano, experto en la industria del software, revela los secretos de las empresas de software más exitosas del mundo. Basado en años de investigación y consultoría, Cusumano presenta un marco de gestión de tres puntas que ayuda a las empresas a elegir el modelo de negocio adecuado para capitalizar los buenos tiempos y sobrevivir a los malos. Este libro es una guía esencial para gerentes, programadores, emprendedores y cualquier persona interesada en la industria del software.
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