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by Michael A. Cusumano · Free Press · tapa dura · 352 pages
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En 'The Business of Software', Michael A. Cusumano, experto en la industria del software, revela los secretos de las empresas de software más exitosas del mundo. Basado en años de investigación y consultoría, Cusumano presenta un marco de gestión de tres puntas que ayuda a las empresas a elegir el modelo de negocio adecuado para capitalizar los buenos tiempos y sobrevivir a los malos. Este libro es una guía esencial para gerentes, programadores, emprendedores y cualquier persona interesada en la industria del software.
Michael A. Cusumano is the Sloan Management Review Distinguished Professor and former Deputy Dean (2020-2024) at the MIT Sloan School of Management. Previously he held a joint appointment in the MIT School of Engineering, Division of Engineering Systems. Professor Cusumano specializes in strategy, product development, and entrepreneurship in computer software as well as automobiles and consumer electronics. At MIT, he has recently taught Platform Strategy & Entrepreneurship as well as Strategy & the CEO. During 2016–17, he was on leave as Special Vice President and Dean of Entrepreneurship and Innovation Initiatives at Tokyo University of Science, where he founded the Tokyo Entrepreneurship and Innovation Center and designed a new mid-career Management of Technology curriculum as well as a new business school that merged the Graduate School of Innovation and the School of Management.
