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The Brand Glossary
4.6
Negocios y EconomíaISBN | 9781403998095
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Product details
Pages: 147 pages
Author: Interbrand
Publisher: Palgrave Macmillan
ISBN: 9781403998095
Format: tapa blanda
Language: en
Release date: 19/9/2006
ISBN: 9781403998095
Synopsis of The Brand Glossary
Este libro es una guía esencial para comprender el lenguaje del branding. Interbrand, la consultora líder en estrategia y diseño de marcas, desmitifica y educa sobre la creación y gestión de marcas. Con definiciones claras y ejemplos prácticos, este glosario es una herramienta valiosa para profesionales y estudiantes del marketing.
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