by Peggy Carlaw, Vasudha Deming · McGraw-Hill · tapa blanda · ISBN 9780071343367
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This book offers quick, fun activities for improving selling skills and livening up sales meetings. Ideal for individual development and group training, this book provides tools to master selling techniques, improve communication, and build customer loyalty. Learn how to tailor features and benefits to difficult buyers and sell more in any situation, whether on the phone, in the store, or in the field. It also fosters team spirit among sales staff.
