Técnicas de venta

Synopsis of Técnicas de venta

«Técnicas de venta» is the sales manual by Soledad Carrasco Fernández, published by Ediciones Paraninfo in paperback (188 pages, in Spanish).

It covers selling from detecting a market need to closing the purchase. It explains the application of techniques, customer follow-up and loyalty, and the resolution of conflicts and complaints. It includes charts, tables and practical case studies, with traditional methods and those based on new technologies.

First edition of 2014. It belongs to the Comercio y Marketing collection and corresponds to training unit UF0031.

Aimed at professionals and students of commerce and sales, as well as those preparing for professional certificates in the commerce and marketing family.