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by Jay Conrad Levinson, Esperanza Perez · Plaza & Janés · tapa blanda · 199 pages
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Este libro, 'Tácticas de "Guerrilla Marketing"', ofrece nuevas estrategias y herramientas para que las pequeñas empresas obtengan grandes beneficios. Publicado por Plaza & Janés en 1990, este libro de 199 páginas está escrito en español y proporciona una guía práctica para implementar tácticas de marketing innovadoras y efectivas.
Jay Conrad Levinson was an American business writer, known as author of the 1984 book Guerrilla Marketing.
