by Tawfik Jelassi, Albrecht Enders · Pearson Education · tapa dura · ISBN 9780273710288
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«Strategies for e-Business» is the e-business manual by Tawfik Jelassi and Albrecht Enders (Pearson Education, hardback, 626 pages, in English).
Analyses how companies integrate electronic and mobile commerce into their corporate strategy, combining theoretical frameworks, methodological tools and real cases from companies such as Tesco, Sony BMG and Second Life. It also addresses the e-business supply chain, Web 2.0 and user-generated content.
Second edition published in 2008. Includes 19 case studies from Harvard Business School and INSEAD and supplementary materials such as Financial Times articles.
Aimed at MBA students and final-year undergraduates, as well as professionals interested in strategy and technology management.
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