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Strategies for E-business
4.2
Negocios y EconomíaISBN | 9780273710288
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Product details
Pages: 626 pages
Author: Tawfik Jelassi, Albrecht Enders
Publisher: Pearson Education
ISBN: 9780273710288
Format: tapa dura
Language: en
Release date: 1/1/2008
ISBN: 9780273710288
Synopsis of Strategies for E-business
Este libro es ideal para estudiantes de MBA y estudiantes de pregrado de nivel superior. Utiliza una extensa investigación, marcos estratégicos, un conjunto de herramientas metodológicas y estudios de caso originales del mundo real para vincular el e-business con la estrategia corporativa general. Desarrolla la conciencia y agudiza la comprensión analítica de los estudiantes sobre cómo las empresas han desarrollado e implementado estrategias de comercio electrónico y móvil en el mundo real y los problemas y desafíos que presentan las estrategias y aplicaciones de comercio electrónico.
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