by Michael A. Hitt, R. Duane Ireland, Robert E. Hoskisson · South-Western College Pub · tapa blanda · ISBN 9780324048919
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This book, 'Strategic Management: Competitiveness and Globalization', explores how firms achieve strategic competitiveness. With a timely and clear writing style, the text focuses on the outcome of the strategic management process and integrates the resource-based view of the firm with the traditional I/O model to explain how firms build a sustained competitive advantage. This edition includes the conceptual content and is available with customized case selections through Custom Publishing.
Michael A. Hitt is an American business management scholar, consultant, academic and author. He is a University Distinguished Professor Emeritus at Texas A&M University and a Distinguished Visiting Research Scholar at Texas Tech University.
