by Lloyd L. Byars · Longman Higher Education · tapa dura · ISBN 9780060410988
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«Strategic Management» is the strategic management textbook by Lloyd L. Byars, published by Longman Higher Education in hardback (170 pages, in English).
The book contains 36 practical cases illustrating the fundamentals of business strategy, with examples of small and large companies of global reach and three cases on non-profit organizations. The cases are organized by topics such as strategy formation, high technology, ethics, and practical application.
The third edition of «Strategic Management» was published in 1991. The full title is «Strategic Management: Formulation and Implementation: Concepts and Cases/Student Edition».
Aimed at undergraduate and postgraduate students of Business Administration or Strategic Management.
Tapa dura
