by Reid Hoffman, Ben Casnocha · Clube do Autor · tapa blanda · ISBN 9789897240126
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«Start-up: Um novo futuro» is the professional essay by Reid Hoffman and Ben Casnocha, published by Clube do Autor in paperback (235 pages, in Portuguese).
Starting from the idea that every professional should manage their career like a startup, the book applies Silicon Valley startup strategies to the working world: creating a competitive advantage, strengthening your network of contacts, and taking calculated risks to adapt to a changing market.
Published in May 2012, it is the Portuguese edition translated by Lúis Santos; it falls under the Business and Economics category.
Aimed at professionals and business readers who want to approach their career with an entrepreneurial mindset.
Reid Garrett Hoffman is an American Internet entrepreneur, venture capitalist, podcaster, and author. Hoffman is the co-founder and former executive chairman of LinkedIn, a business-oriented social network used primarily for professional networking. He is also chairman of venture capital firm Village Global, a co-founder of Inflection AI, a co-founder of Manas AI, and a board member at Arc Institute.
