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Sponsorship: What It Is and How to Use It

Negocios y EconomíaISBN | 9780077070847
Sponsorship: What It Is and How to Use It
Sponsorship: What It Is and How to Use It
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Product details

Pages: 304 pages
Publisher: McGraw-Hill Education
ISBN: 9780077070847
Format: tapa dura
Language: en
Release date: 1/4/1989

ISBN: 9780077070847


Synopsis of Sponsorship: What It Is and How to Use It

Este libro de Steve Sleight, publicado en 1989 por McGraw-Hill, explora en profundidad el concepto de patrocinio y cómo utilizarlo eficazmente. Con 304 páginas, ofrece una guía completa sobre los aspectos económicos y de relaciones públicas del patrocinio corporativo, deportivo y de las artes escénicas. Dirigido a profesionales y académicos, este libro es una herramienta valiosa para entender y aplicar estrategias de patrocinio exitosas.



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