by John Mariotti · MCGRAW HILL (FONDO) · tapa blanda · ISBN 9789584102591
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«Smart. Lo fundamental y lo más efectivo acerca del marketing», by John Mariotti, is a marketing book in paperback, published by McGraw Hill.
Facing digital transformation, the author argues that the fundamentals of marketing do not change: knowing what you want, understanding the customer, offering quality, and caring for relationships. Technology, used judiciously and at the right speed, helps these principles reach further.
Published in 2002, with 332 pages; categories: Business and Economics, and marketing (according to Open Library, marketing management and sales).
A book for those working in marketing who want to review the fundamentals to apply them judiciously in digital environments.
