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Shift: Inside Nissan's Historic Revival
by Carlos Ghosn, Philippe Riès · Crown Business · tapa dura · 256 pages
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Pages: 256 pagesAuthor: Carlos Ghosn, Philippe RièsPublisher: Crown BusinessFormat: tapa duraLanguage: enRelease date: 28/12/2004ISBN: ISBN 9780385512909
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Synopsis of Shift: Inside Nissan's Historic Revival
En Shift, Carlos Ghosn, el CEO de Nissan, relata cómo tomó las riendas de la compañía automotriz japonesa casi en bancarrota y logró una de las recuperaciones más notables en la historia automotriz y corporativa. Ghosn describe cómo transformó Nissan una vez más en un poderoso fabricante automotriz global. El libro detalla el plan de Ghosn para revivir Nissan, desafiando las prácticas comerciales japonesas tradicionales y enfocándose en la innovación y la calidad. Una mirada fascinante detrás de escena de lo que se necesita para transformar y recrear una empresa de clase mundial.
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