by Antonio Núñez · Empresa Activa · tapa blanda · ISBN 9788496627307
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«Será mejor que lo cuentes» is Antonio Núñez's essay on communication and storytelling, published by Empresa Activa in paperback (224 pages, in Spanish).
The book explains how stories turn data into emotions and why some messages convince more than others. Antonio Núñez presents storytelling as a communication tool with examples from film, politics, the internet and the tabloid press, and shows its usefulness in business and personal life.
Knowledge Management collection. The cover of this edition indicates 2nd edition.
Recommended for communication, marketing and business professionals, as well as for readers interested in personal development and persuasion.
