by Miguel Orense Fuentes, Octavio Isaac Rojas Orduña · ESIC Editorial · tapa blanda · ISBN 9788473566902
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«SEO: Cómo triunfar en buscadores» is the SEO manual by Miguel Orense Fuentes and Octavio Isaac Rojas Orduña (ESIC Editorial, paperback, 332 pages).
The book explains search engine positioning (SEO) as a digital marketing tool: how search engines work, campaign methodology, optimisation techniques, illicit practices (black hat SEO) and penalties. It also covers campaign measurement, blog search engines and practical cases.
Second edition, published on 21 April 2010, in the Divulgación collection of ESIC Editorial.
Aimed at business owners, marketing managers, programmers, webmasters, bloggers, advertising creatives and SEO or SEM consultants.
