by Javier Curtichs Moncusi, Mauro A. Fuentes, Yolanda García, Antonio Toca Toca · Profit Editorial · tapa blanda · ISBN 9788492956272
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«Sentido social» is the essay on digital communication by Javier Curtichs Moncusi, Mauro A. Fuentes, Yolanda García and Antonio Toca Toca, in paperback.
It analyses how the Internet has transformed personal and business communication: social networks and emails are integrated into daily routine, and consumers lead conversations about products. With practical case studies by the authors, it proposes applying common sense to listen to opinions, protect reputation and make the most of the social Internet.
Published in 2011 by Profit Editorial, with the subtitle «La comunicación y el sentido común en la era de la Internet social»; 302 pages and a prologue by Enrique Dans.
For communication, marketing and business management professionals who want to understand the impact of social networks on organisations.
