by David Murillo, Josep Maria Lozano · ESADE · ISBN 9788488971081
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«RSE y PYMES: una apuesta por la excelencia empresarial» is the essay by David Murillo and Josep Maria Lozano, published by ESADE.
The work examines Corporate Social Responsibility (CSR) in small and medium-sized enterprises (SMEs). It presents CSR as a key strategy for excellence and competitiveness, not only as an ethical obligation, and shows how to integrate social and environmental values into daily management to drive innovation and sustained success.
Published by ESADE in 2006; a 92-page book in Spanish, classified in Business and Economics.
Recommended for owners and managers of SMEs, as well as for professionals and students of business management interested in CSR.
