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Relaciones públicas: la eficacia de la influencia

Negocios y EconomíaISBN | 9788473564175
Relaciones públicas: la eficacia de la influencia
Relaciones públicas: la eficacia de la influencia
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Product details

Pages: 370 pages
Publisher: Esic Editorial
ISBN: 9788473564175
Format: tapa blanda
Language: es-ES
Release date: 16/9/2005

ISBN: 9788473564175


Synopsis of Relaciones públicas: la eficacia de la influencia

Este libro explora las relaciones públicas y su impacto en la influencia, ofreciendo las últimas tendencias y herramientas para mejorar las relaciones con los clientes. Cubre desde servicios básicos como el seguimiento de prensa y la elaboración de notas de prensa, hasta la comunicación online a través de salas de prensa en internet, blogs y wikis. Dirigido a organizaciones que buscan comunicarse eficaz y éticamente con su público, este libro proporciona instrumentos asequibles para satisfacer sus necesidades de comunicación.



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About the author

Unknown

Unknown

Unknown was an American pulp fantasy fiction magazine, published from 1939 to 1943 by Street & Smith, and edited by John W. Campbell. Unknown was a companion to Street & Smith's science fiction pulp, Astounding Science Fiction, which was also edited by Campbell at the time; many authors and illustrators contributed to both magazines. The leading fantasy magazine in the 1930s was Weird Tales, which focused on shock and horror. Campbell wanted to publish a fantasy magazine with more finesse and humor than Weird Tales, and put his plans into action when Eric Frank Russell sent him the manuscript of his novel Sinister Barrier, about aliens who own the human race. Unknown's first issue appeared in March 1939; in addition to Sinister Barrier, it included H. L. Gold's "Trouble With Water", a humorous fantasy about a New Yorker who meets a water gnome. Gold's story was the first of many in Unknown to combine commonplace reality with the fantastic.

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