by Javier Luxor · Alienta Editorial · tapa dura · ISBN 9788416928330
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«El pequeño libro de la influencia y la persuasión» is the personal development essay by Javier Luxor, published by Alienta Editorial in hardback (368 pages, in Spanish).
Javier Luxor, corporate mentalist, explains the principles of persuasion and how to apply them when communicating. He analyses the Halo effect, magic words and scarcity, and teaches how to integrate these techniques into presentations, negotiations and sales to influence better and detect manipulation.
The work belongs to the «El pequeño libro» collection by Alienta Editorial, published in Barcelona on 28 November 2017.
For professionals who wish to improve their communication, negotiation and sales, and for readers of personal development and the psychology of persuasion.
