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by Ken Blanchard, Sheldon Bowles · William Morrow · tapa dura · 160 pages
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En este libro, Ken Blanchard y Sheldon Bowles presentan una guía revolucionaria para lograr la excelencia en el servicio al cliente. A través de una fábula práctica, los autores enseñan cómo definir una visión clara, comprender las necesidades reales de los clientes e implementar sistemas efectivos para crear 'fans' leales y entusiastas. Con consejos innovadores y técnicas probadas, este libro ofrece una perspectiva fresca sobre cómo transformar cualquier negocio y convertir a los clientes en verdaderos promotores de la marca.
Kenneth Hartley Blanchard is an American author, business consultant and motivational speaker who has written more than 70 books, most of which were co-authored. His most successful book, The One Minute Manager, has sold more than 15 million copies and been translated into many languages. He is the co-creator with Dr. Paul Hersey of Situational Leadership, a theory they developed while working on the textbook Management of Organizational Behavior.
