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Raving Fans
by Ken Blanchard, Sheldon Bowles · William Morrow · tapa dura · 160 pages
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Pages: 160 pagesAuthor: Ken Blanchard, Sheldon BowlesPublisher: William MorrowFormat: tapa duraLanguage: enRelease date: 19/5/1993ISBN: ISBN 9780688123161
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Synopsis of Raving Fans
En este libro, Ken Blanchard y Sheldon Bowles presentan una guía revolucionaria para lograr la excelencia en el servicio al cliente. A través de una fábula práctica, los autores enseñan cómo definir una visión clara, comprender las necesidades reales de los clientes e implementar sistemas efectivos para crear 'fans' leales y entusiastas. Con consejos innovadores y técnicas probadas, este libro ofrece una perspectiva fresca sobre cómo transformar cualquier negocio y convertir a los clientes en verdaderos promotores de la marca.
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About the author
Kenneth Hartley Blanchard
Kenneth Hartley Blanchard is an American author, business consultant and motivational speaker who has written more than 70 books, most of which were co-authored. His most successful book, The One Minute Manager, has sold more than 15 million copies and been translated into many languages. He is the co-creator with Dr. Paul Hersey of Situational Leadership, a theory they developed while working on the textbook Management of Organizational Behavior.
Born in 19392 titles published
View full profileBest-selling books in Negocios y Economía
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