by Kenneth H. Blanchard, Sheldon Bowles · Gestão Plus · tapa blanda · ISBN 9789727116546
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«Gung Ho!» is the management essay by Kenneth H. Blanchard and Sheldon Bowles, published by Gestão Plus in paperback (152 pages, in Portuguese).
The work narrates how Peggy Sinclair, sent to manage a factory in crisis, meets Andy Longclaw, head of the only profitable department, and learns from him the Gung Ho method, an ancestral wisdom that sets out three principles for motivating teams and increasing productivity.
This Portuguese edition includes the subtitle «Os Segredos Ancestrais da Liderança e da Motivação». The original work, «Gung Ho! Turn On the People in Any Organization», was published in 1996.
Aimed at managers, team leaders and professionals seeking to improve workplace motivation and apply principles of business management.
Kenneth Hartley Blanchard is an American author, business consultant and motivational speaker who has written more than 70 books, most of which were co-authored. His most successful book, The One Minute Manager, has sold more than 15 million copies and been translated into many languages. He is the co-creator with Dr. Paul Hersey of Situational Leadership, a theory they developed while working on the textbook Management of Organizational Behavior.
