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Principios de Marketing
by Jaime Loring, Miguel Ángel Quintana · · tapa dura · 278 pages
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Pages: 278 pagesAuthor: Jaime Loring, Miguel Ángel QuintanaPublisher: Publisher to be confirmedFormat: tapa duraLanguage: es-ESRelease date: 1/1/1997ISBN: ISBN 9788423415007
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Synopsis of Principios de Marketing
Este libro introduce el concepto de marketing en el contexto general de la economía y la empresa, abarcando el desarrollo del entorno, las estrategias y los sistemas de marketing. Describe las principales herramientas que utiliza el marketing para llevar a cabo sus estrategias, incluyendo productos, distribución, precios y comunicación. Además, ofrece herramientas para medir la eficacia del plan de marketing y cómo estudiar la rentabilidad basándose en el beneficio esperado.
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