by Miguel Ángel San Millán Martín · tapa blanda · ISBN 9788436836714
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«Previsión y control de ventas» is the sales management handbook by Miguel Ángel San Millán Martín, published by Pirámide in paperback (224 pages, in Spanish).
The book links sales forecasting with the company's economic performance and with the financial and commercial areas. It explains sales team management, task, product and territory allocation, and the analysis of results and costs. It includes sales budgets, solved exercises and self-assessment tests.
The title is part of the «Economía y Empresa» collection from Ediciones Pirámide and was published on 10 November 2016.
Aimed at students and professionals in marketing, sales and commercial management who need to plan and control results.
