by Al Ries, Jack Trout · MCGRAW HILL (FONDO) · tapa blanda · ISBN 9788476155660
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Positioning is a book by Al Ries and Jack Trout that explores the concept of how companies can influence customer perception of their products or services in relation to the competition. This revised edition, published by McGraw-Hill Interamericana, offers a practical guide to developing effective marketing strategies and achieving a solid position in the market. The book includes a foreword by Raúl Peralba and has been translated into Spanish by Gloria Presa Ampudia.
Alfred Paul Ries was an American marketing professional and author. He was the co-founder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries is credited with resurrecting the idea of "positioning" in the field of marketing.
