by Luis Lara Arias, Jorge Mas Velasco · LIBROS DE CABECERA · tapa blanda · ISBN 9788494004780
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«Por qué unas tiendas venden y otras no» is the essay by Luis Lara Arias and Jorge Mas Velasco on retail, published by Libros de Cabecera in paperback.
The book analyses why some shops attract customers and others do not, and proposes a practical method for managing profitable stores based on the «7 P» of retail. It includes cases of chains such as Mercadona, Starbucks, Apple or IKEA, and an appendix with the careers of twenty international masters and cases such as Zara and Camper.
It belongs to the Temáticos Sectoriales collection and was originally published in 2012. It includes a foreword by Álvaro Salafranca.
Aimed at shop owners, retail professionals and entrepreneurs seeking practical keys to make a commercial business competitive.
