by Manuel Ramos Topham · Independently published · tapa blanda · ISBN 9798773999416
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«Planeamiento Estratégico: Un Enfoque Aplicado» is a strategy manual by Manuel Ramos Topham, published by Independently published in paperback.
It covers the complete strategic planning process: the importance of planning, vision, mission and values, situation analysis, diagnosis, and a tool to focus on what matters. It delves into sustainable competitive advantage and strategic formulation: objectives, segmentation, positioning, strategies and sub-strategies. It closes with the action plan, monitoring, and next steps.
First title in the «Planificación estratégica» series. Published in 2021; 234 pages in Spanish.
Aimed at entrepreneurs and professionals who wish to lead strategic planning processes in a business or company.
