by W. Cohen · Deusto · tapa blanda · ISBN 9788423408177
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«El Plan de Marketing» is the practical marketing guide by W. Cohen, published by Deusto in paperback, in Spanish.
A work focused on preparing the marketing plan as a key element for business success. It explains step by step, through procedures and forms, how to know what to do, how to do it and why, with a practical approach already proven in hundreds of cases.
Published in August 1992; the cover subtitle is «Procedimientos, formularios, estrategia y técnica». The categories of the work are marketing and business/economics.
A reference work for marketing professionals and company managers, with a practical method aimed at preparing the marketing plan.
