by James Borg · Financial Times Prentice Hall · tapa blanda · ISBN 9780273734161
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«Persuasion: The Art of Influencing People» is the persuasion and influence manual by James Borg, published by Financial Times Prentice Hall in paperback.
Drawing on the study of the most persuasive people, James Borg explains how to master seven key skills to win trust and support. It also covers the power of words, active listening, improving memory, controlling attention and reading body language, with techniques for work and personal life.
Third edition, published on 29 April 2010; there was a previous edition in 2007 and the paperback edition has 292 pages.
For professionals, managers and anyone wanting to improve their communication and influence in the workplace and personal life.
