by James Borg · Tapa blanda · ISBN 9781292004495
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«Persuasion: The Art of Influencing People» is a persuasion manual by James Borg, published by Pearson Education in paperback (320 pages, in English).
The book explains how to improve persuasion at work and in personal life through skills such as active listening, controlling attention, reading body language, and using language effectively. It covers memory, telephone communication, negotiation, and guidelines for dealing with difficult people and different personality types.
Fourth edition published in 2013 by Pearson Education. The book falls under the categories of business, psychology, communication, and self-help.
For professionals, managers, and anyone who wants to improve their ability to influence and communicate at work and in daily life.
