by James Borg · Pearson Education Limited · tapa blanda · ISBN 9780273712992
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«Persuasion: The Art of Influencing People» is James Borg's practical guide to persuasion, published by Pearson Education Limited in paperback, in English.
Persuasion is not an innate gift but a skill that can be learned. Drawing on analysis of the most persuasive people, the book proposes rules of conduct and practical techniques for winning the trust of the person you are dealing with, influencing their decisions and reaching agreements at work and in personal life.
Second edition, published in 2007, with 267 pages. Part of the Books that make you better collection from Pearson.
For those looking to improve their ability to influence and communicate at work, in sales and in personal relationships.
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