by Robert Mighall · LID Publishing · tapa blanda · ISBN 9781907794452
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«Only Connect: The Art of Corporate Storytelling» is Robert Mighall's business essay, published by LID Publishing in paperback (192 pages).
Robert Mighall studies the psychology, history and great works of storytelling to show how companies can communicate better. He proposes building a central narrative and applying it across different channels; the rise of social media and content marketing updates an ancient art that builds trust.
Robert Mighall was a fellow in English literature at Merton College, Oxford, and editor of the Penguin Classics series; as a consultant, he has worked in corporate branding and storytelling.
For marketing, communication and business management professionals interested in storytelling as a brand tool.
