¡Olvida las técnicas de venta!

Synopsis of ¡Olvida las técnicas de venta!

¡Forget the sales techniques! is a book by Carlos Rosser and Marisa Trigueros that offers a different perspective on sales. Instead of focusing on traditional techniques, the book explores how to train and enhance commercial intuition to achieve greater success in sales. Through the story of a salesman named Raúl Arribas, the authors present a theory based on a real benefit that moves away from conventional methods. This book is aimed at sales managers, commercial directors and salespeople who are looking for a new way to approach the world of sales and obtain better results.