by Congreso de Comercio de la Comunidad Valenciana · ISBN 9788448212681
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«Nuevas estrategias comerciales en un entorno competitivo» compiles the papers from the 3rd Commerce Congress of the Valencian Community.
It brings together the papers from the 3rd Commerce Congress of the Valencian Community, organised in two volumes: the first contains the plenary sessions; the second, the forums and communications. Its texts analyse the competitiveness factors of retail trade and the strategies for dealing with an increasingly competitive commercial environment.
The work was published in 1997 by the Generalitat Valenciana and the Council of Chambers of Commerce. Language: Spanish. Number 12 of the Col·lecció Estudis comercials.
Of interest to retail trade professionals and to those studying business strategies in the Valencian Community.
