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Second life
No Logo
by Naomi Klein · Picador · tapa blanda · 528 pages
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Pages: 528 pagesAuthor: Naomi KleinPublisher: PicadorFormat: tapa blandaLanguage: enRelease date: 6/4/2002ISBN: ISBN 9780312421434
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Synopsis of No Logo
En 'No Logo', Naomi Klein examina el auge de la cultura de marca y su impacto en la sociedad. A través de una investigación exhaustiva, Klein revela cómo las corporaciones han extendido su influencia más allá de los productos, infiltrándose en todos los aspectos de la vida cotidiana, desde el trabajo hasta el consumo. Este libro analiza las estrategias de marketing de las grandes marcas y su efecto en la cultura, el espacio público y los derechos laborales, ofreciendo una mirada crítica al mundo del branding y su poder en la era moderna.
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About the author
Naomi Klein
Naomi Klein is a Canadian author, social activist, and filmmaker known for her political analyses, support of ecofeminism and organized labour, and criticism of corporate globalization, fascism, and capitalism.
Born in 1970Since 200039 titles published26 writing
View full profileBest-selling books in Negocios y Economía
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