by Kevin Kelly · Fourth Estate · tapa blanda · ISBN 9781857028928
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«New Rules for the New Economy: 10 Ways the Network Economy is Changing Everything» is Kevin Kelly's economic essay, in paperback (192 pages).
Kevin Kelly explains how the network economy replaces industrial logic: wealth no longer comes from scarcity or computation, but from connectivity and innovation. The book proposes ten principles and strategies to guide business decisions, betting on imagination and opportunity over efficiency and repetition.
Published by Fourth Estate in 1999, in English. Kevin Kelly was executive editor of Wired; part of the content appeared earlier in that magazine.
Aimed at executives, entrepreneurs and professionals interested in the digital economy, technology and business strategy.
