by Patrick Renvoisé, Christophe Morin · Smartbook · tapa blanda · ISBN 9789898297013
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
«Neuromarketing: O Centro Nevrálgico da Venda» is a neuromarketing essay by Patrick Renvoisé and Christophe Morin, in paperback, published by Smartbook.
«Neuromarketing: O Centro Nevrálgico da Venda» explains neuromarketing from neuroscience and the role of the 'reptilian brain' in purchasing. It offers a practical method to reach that mechanism, capture attention, simplify messages and increase commercial effectiveness with examples for marketing and sales.
Published in 2009 by Smartbook, in Portuguese and in paperback; the book belongs to the Business and Economics category.
Aimed at marketing and sales professionals who want to apply neuroscience to their commercial strategies and close deals more effectively.
