by Danny Meyer · Tapa blanda · ISBN 9789724152608
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«Negócios à Mesa» is Danny Meyer's business management manual, published by Lua De Papel in paperback (384 pages, in Portuguese).
Danny Meyer recounts opening the Union Square Café at 27: a venue with an eclectic menu in a disreputable Manhattan neighbourhood that became one of the most popular. From that experience, he explains how to attract and retain customers in a management manual with an autobiographical tone and lessons from over two decades as a restaurateur.
Work originally published in 2006 as 'Setting the Table: The Transforming Power of Hospitality in Business'. Portuguese edition of 2016.
For entrepreneurs, hospitality workers and restaurant professionals who want to retain customers through management based on hospitality.
