by Núria Vilanova Giralt · Plataforma Editorial · tapa blanda · ISBN 9788415750673
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«Micropoderes» is the business essay by Núria Vilanova Giralt, published by Plataforma Editorial in paperback (144 pages, in Spanish).
The work argues that, when traditional power wavers, internal communication becomes key for companies: without the emotional commitment of employees, the brand does not consolidate. The essay proposes leadership based on listening and connection, capable of turning workers into brand advocates.
First edition published in Barcelona in 2013, within the Empresa series of Plataforma Editorial.
For executives and communication professionals interested in managing internal communication and employee engagement.
