by Miguel Martín Dávila · Piramide Ediciones Sa · tapa blanda · ISBN 9788436803457
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This book presents in a simple and rigorous way the most outstanding aspects of the methods and operative models of business management. Unlike other introductory texts, it justifies the relevant aspects of the proposed techniques, avoiding the formalism of complex mathematical demonstrations. It includes the resolution of applications in marketing, production and finance, being a useful tool to combine intuitive considerations with recent contributions from the science of management. Ideal for students and professionals looking for a practical and accessible guide on business management.
