by John Naisbitt, Patricia Aburdene · William Morrow · tapa dura · ISBN 9780688072247
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«Megatrends 2000: Ten New Directions for the 1990's» is the essay by John Naisbitt and Patricia Aburdene, published by William Morrow in hardback (384 pages).
The work examines ten major trends already perceptible that would mark the 1990s, from the global economy and the rise of free-market societies to a rebirth of the arts. Naisbitt and Aburdene place them in their social, political, cultural, and economic context, and emphasize the role each individual can play in an era of transformation.
It is the sequel to «Megatrends» (1982), written by John Naisbitt and Patricia Aburdene; the original English edition appeared in 1990.
It is aimed at a general audience interested in sociology, economics, and future studies, with special attention to the analysis of major social trends.
John Naisbitt was an American author and public speaker in the area of futures studies. His first book Megatrends: Ten New Directions Transforming Our Lives was published in 1982. It was the result of almost ten years of research. It was on The New York Times Best Seller list for two years, mostly as No. 1. Megatrends was published in 57 countries and sold more than 14 million copies.
