by John Naisbitt, Patricia Aburdene · Avon Books · libro de bolsillo · ISBN 9780380704378
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«Megatrends 2000» is the social foresight essay by John Naisbitt and Patricia Aburdene, published by Avon Books in paperback (416 pages).
In this foresight essay, the authors analyse ten trends that would shape the 1990s and the entry into the 21st century: the rise of the global economy, the growing role of women in leadership, religious resurgence and the advance of biotechnology, among others. A work that invites readers to rethink ongoing social, economic and cultural changes.
Sequel to the bestseller «Megatrends», by the same authors, published in 1991. Original title: «Megatrends 2000: Ten New Directions for the 1990s».
Aimed at readers interested in foresight, economics and social trend analysis.
John Naisbitt was an American author and public speaker in the area of futures studies. His first book Megatrends: Ten New Directions Transforming Our Lives was published in 1982. It was the result of almost ten years of research. It was on The New York Times Best Seller list for two years, mostly as No. 1. Megatrends was published in 57 countries and sold more than 14 million copies.
