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Mayonesa: La Esencia del Marketing
by Alberto Levy · Ediciones Granica, S.A. · tapa blanda · 240 pages
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Pages: 240 pagesAuthor: Alberto LevyPublisher: Ediciones Granica, S.A.Format: tapa blandaLanguage: es-ESRelease date: 1/12/1999ISBN: ISBN 9789506412548
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Synopsis of Mayonesa: La Esencia del Marketing
Este libro, titulado 'Mayonesa: La Esencia del Marketing', explora los principios fundamentales del desarrollo competitivo en el ámbito del marketing. Escrito por Alberto Levy, el libro ofrece una visión profunda de las estrategias y tácticas de marketing, desde los enfoques tradicionales hasta las metodologías más avanzadas. A través de sus páginas, el autor analiza cómo las empresas pueden construir marcas sólidas, segmentar mercados de manera efectiva y adaptarse a la dinámica competitiva en constante evolución.
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